The Navy’s new recruiting slogan, “America’s Navy: A global force for good,” was designed from the outset to motivate existing sailors as much as to entice young people to enlist.

But according to reactions by Navy Times readers in the week since the slogan was made public, that plan isn’t working.

“Holy cow! This is getting really stupid. Why do we need to change our slogan again? I don’t think it describes the Navy at all,” said Machinist’s Mate 1st Class (SS/SW) Michael Dayton, stationed at Puget Sound Naval Shipyard in Bangor, Wash.

Navy Times received 56 e-mails from readers, and all but six disliked the slogan.

Their reasons were many. Several sailors said they worried the new slogan was wrong for the Navy’s reputation as a combat force.

“This bumper-sticker jingle would look good on a flower-toting cart, but when an [aircraft carrier] that displaces over 100,000 tons pulls up off your coast, generally the thought is, ‘Oh crap, the U.S. Navy is here,’” said Information Specialist 1st Class (SW/AW) Joshua Forman, of the 2nd Fleet Military Intelligence Operations Center.

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The US Navy said Thursday it has re-established the US Fourth Fleet to direct an increasing American naval presence in the Caribbean and Latin America.

The move comes as popularly elected leftist regimes, including that of Venezuela’s President Hugo Chavez, pose a growing challenge to US influence in Latin America.

Beginning July 1, the fleet will have operational responsibility over navy ships assigned to the region from the US Atlantic and Pacific Fleets, the navy said.

Admiral Gary Roughead, the chief of naval operations, said the decision to establish a separate fleet for the region “recognizes the immense importance of maritime security in the southern part of the Western Hemisphere.”

“This change increases our emphasis in the region on employing naval forces to build confidence and trust among nations through collective maritime security efforts that focus on common threats and mutual interests,” he said.

The navy said they will conduct contingency operations, counter “narcoterrorism” operations, and military-to-military interactions and training with countries in the region.

Rear Admiral Joseph Kernan, who currently commands the navy’s special warfare units, will command the fleet.

The Fourth Fleet was a major US navy command during World War II when it was used to enforce blockades and protect against enemy submarines and raiders, but was eliminated in the 1950s.

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